The old publish or perish admonition that related to the academic world is even more relevant today for business professionals. Because content marketing and thought leadershipContinue Reading
Trust Blue Coast Media Group to execute every assignment professionally and on time.
Googled yourself lately? Do you show up on searches related to your field? Many professionals realize they need to be published, both on their own sites and in busier media sites. You have the knowledge but not the time to write. We are professional writers who can place "your" columns in targeted media.
Ghostwriting and Profiles
We specialize in writing for you -- that's ghostwriting, an element of thought leadership. We also write informed, in-depth profiles on you and people important to clients and readers. Our well-written profiles can be repurposed for everything from a newsletter article to a Wikipedia entry to a corporate profile.
What will amplify your brand while making your customer look forward to hearing from you? An eBook of recipes or fashion tips? A magazine curating news and social media posts of interest to them? A monthly newsletter sharing trends in their field? We will create the perfect vehicle to generate leads.
Your thought leadership, social media and email newsletters build relationships and bring visitors to your website. Does what they find enhance your online reputation? We can create a WordPress site like this one in one week or partner with your developer to refine and restock your existing site.
Here's where we give you high credibility: combing your post, newsletter, publication and site for errors while powering up your language. A lot of people can write but are just too busy to review structure, grammar, spelling and facts. We've got you covered. We even know AP Style from Chicago.
We are experienced, respected journalists with high standards who are determined to help our clients succeed in their business with topnotch wordcraft in everything from letters to presentations to websites to videos to newsletters. Great communication is the key to great relationships.
Expert Story Telling
Have you told your story? Do you know it? Our journalists have had thousands of articles published on business, real estate, sports (especially golf), wine and food, fashion, architecture, design, furniture, shopping, consumer issues, law, travel, arts, health, fitness, wellness and tech.
Attention to Voice
We aspire to connect you to your audience, so we will advise you on which tools are effective in building your online presence. Then, we will use a jargon-free voice that will resonate with your desired reader, client or customer – from B2B to B2C, corporate to small business, 80-something to 20-something.
We will customize to meet your needs. Here are a few examples.
- Relationship BuilderOUR SIGNATURE OFFERING
Quarterly 8-page Digital or Print Magazine of Original, Expert and Interactive Articles, Images and Video Created for YOUR Customers/Clients. Includes Repackaging Content for Website and/or Email Newsletter, Social Media Cues and SEO Tagging.
- Executive BlogFOR THE C-SUITE
*Weekly Short-Form Post**
*Bi-Weekly Long-Form Post**
+Social Media Cues
*your ideas, or ours
**your byline, or ours
- Business BoosterFOR THE SMALL BUSINESS
Quarterly Press Release*
+2 Monthly Blog Posts
+Social Media Cues
+Monthly Strategy Meeting
*with targeted distribution
- A La CarteCHOOSE FROM THE MENU
Edit Your Blog, Website, Book
Write Your Profile
Manage Digital Content
Write Your Speech
Script Your Video
Research Talking Points
Create and Manage WordPress Site
Everything starts here. Then we turn to a wide network of top-tier professional freelancers.
Award-winning 30-year veteran of newspapers and magazines, specializing in business writing. Formed BCMG in 2009 to provide expert, original content for professionals wishing to establish themselves as thought leaders.
Trail-blazing sports journalist, now an editor and publisher. Credits include three books, four websites and thousands of articles on hundreds of topics. Skilled profile writer and passionate about managing projects to completion.
We know many of the country's best freelance journalists and creatives and will call on them when a project's scope requires extra expert hands. Then we will take them out for cocktails.
WHAT WE KNOW
We know we don't know everything, so we aren't shy about asking questions. Here are some of our favorite topics.
Keith DuBay challenges clients to exhibit thought leadership by differentiating from the crowd. In collaboration with them, he has written on commercial real estate, financial reporting, taxes, cyber-security, accounting, energy, mining, enterprise risk, banking, investment management, personal finance, renewable energy and transportation.
Lifestyle and Leisure
Susan Fornoff covered sports for USA Today; baseball and fitness for the Sacramento Bee; real estate, golf, home & garden, consumer issues, design and travel for the San Francisco Chronicle. She has written magazine articles on subjects ranging from ADHD to golf fashion to the fate of brick-and-mortar retail.
Golf and Sports
Susan and Keith have collaborated on Susan's GottaGoGolf.com and GottaGoGolfMag.com content, which includes fashion, resorts, equipment and advice. Susan's years in sports make her something of an insider, and in 2014 she created a profile that helped a baseball star secure a $95 million contract.
The trickier the subject, the more likely it is that Blue Coast Media Group can help your audience understand your message. Years in journalism have trained us to follow the bread crumbs until we become experts on your business. We do our own interviews and library/internet research.